Download Professional Diploma in Digital Marketing.PDDM.PracticeTest.2018-01-05.199q.vcex

Vendor: DMI
Exam Code: PDDM
Exam Name: Professional Diploma in Digital Marketing
Date: Jan 05, 2018
File Size: 12 MB
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Demo Questions

Question 1
The process of refining your website so that it will be indexed and ranked by search engines is known as __________ _________ _________ . Complete the sentence by filling in the blank. Choose one of the following:
Exhibit:
     
  1. Search Engine Optimization
  2. Indexing and Ranking
  3. Search Engine Marketing
  4. Social Media Marketing
Correct answer: A
Question 2
Web spiders carry out a key function within search. What is it? Choose one of the following:
  1. Indexing the site
  2. Ranking the site
  3. Parsing the site
  4. Translating the site
Correct answer: A
Question 3
Implementing Search Engine Optimization (SEO) involves two key aspects. What are they? Choose one of the following:
  1. Onsite and offsite
  2. Onsite and micro site
  3. Offsite and directory
  4. Onsite and directory
Correct answer: A
Question 4
You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:
  1. Title
  2. Description
  3. Keyword
  4. Refresh
Correct answer: A
Question 5
You understand that both for indexing with search engines and for user navigation, providing a clear navigation scheme is important. 
Which feature will help you do this? Choose one of the following:
Exhibit:
    
  1. Sitemap
  2. Navigation Bar
  3. Keyword Research Tool
  4. Breadcrumbs
Correct answer: A
Question 6
You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:
  1. Inbound links
  2. Directory registration
  3. Domain name registration
  4. Canonicalization
Correct answer: A
Question 7
What does a search reveal about the person searching? Choose one of the following:
  1. Location and intention
  2. Geography and age
  3. Sentiment and buying power
  4. Intention and age
Correct answer: A
Question 8
You are about to perform some research about what your target audience searches for on the Internet. 
Which tool would you use? Choose one of the following:
Exhibit:
    
  1. Google AdWords Keyword Planner
  2. Google Alerts
  3. Google Analytics
  4. Google Ad Planner
Correct answer: A
Question 9
What is illustrated by the graph shown? 
     
  
Choose one of the following:
  1. Long tail keywords
  2. High ranking keywords
  3. High volume keywords
  4. Search volumes over time
Correct answer: A
Question 10
You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. 
Which tags help with this? Choose one of the following:
  1. Alt Tags
  2. Meta Tags
  3. Title Tags
  4. Description Tags
Correct answer: A
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