Download Reporting & Analysis Advanced Exam.adwords-reporting.CertDumps.2016-03-24.211q.vcex

Vendor: Google
Exam Code: adwords-reporting
Exam Name: Reporting & Analysis Advanced Exam
Date: Mar 24, 2016
File Size: 224 KB
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Demo Questions

Question 1
You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
  1. Keyword Tool Supercharger
  2. Google Analytics
  3. Keyword Tool
  4. AdWords Editor
Correct answer: C
Question 2
When you configure a new action for Google AdWords conversion tracking, there is a customized field called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose for conversion tracking?
  1. Download
  2. Signup
  3. View of a key page
  4. Purchase/Sale
Correct answer: A
Question 3
You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
  1. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
  2. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
  3. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
  4. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
Correct answer: A
Question 4
Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?
  1. Domain name
  2. History of Google AdWords
  3. Negative keywords
  4. Landing page
Correct answer: D
Question 5
Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?
  1. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
  2. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
  3. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
  4. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
Correct answer: C
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