Download Google AdWords - Shopping Advertising.adwords-shopping.PracticeTest.2018-01-31.91q.vcex
| Vendor: | |
| Exam Code: | adwords-shopping |
| Exam Name: | Google AdWords - Shopping Advertising |
| Date: | Jan 31, 2018 |
| File Size: | 62 KB |
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Demo Questions
Question 1
Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?
- Submit '1' as the 'mpn' attribute
- Put 'false' in the 'identifier exists' attribute
- Put 'unavailable' in the 'gtin' attribute
- Submit a randomly generated number in the 'gtin' attribute
Correct answer: D
Question 2
Product groups are eligible for the bid simulator:
- Once a Budget cap has been reached for a product group
- Once the average cost-per-click (avg.CPC) is close to the maximum cost-per-click (max.CPC)
- Any time after a product group is created in a shopping campaign
- When product listing ads have been included in enough auctions or accrued enough impressions
Correct answer: D
Question 3
You would choose to advertise on the Google Search Network if you wanted to:
- choose from a range of ad formats, like video and image ads
- reach customers while they’re searching for your products or services
- choose the types of websites where you want your ads to show
- reach customers browsing websites related to your business
Correct answer: B
Question 4
Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- Change the campaign priority to “high”
- Set her budget to “accelerated” delivery
- Subdivide by brand and set more competitive bids for the brands individually
- Increase her “All products” bid
Correct answer: C
Question 5
Product Listing Ads can be targeted to:
- Only countries where Google.co.uk/shopping is available
- North America
- only Select countries, listed in Google Merchant Center and AdWords Help Centres
- All countries where AdWords is available
Correct answer: C
Question 6
Which is a reason why Annie’s Google Merchant Center account would get suspended?
- She is only selling used products
- Her website doesn’t have a mobile version
- Her landing pages lead to error messages or non-existent pages
- She’s only been updating her data feeds every 10 days
Correct answer: C
Question 7
How are product groups used in Shopping campaigns?
- To bundle items sold as a package, like a camera and tripod stand
- To bid on organized inventory in an ad group
- To organize products within a data feed
- To create a list of keywords used to target Product Listing Ads to shoppers
Correct answer: C
Question 8
Suzie owns clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
- ‘gtin’ Only
- ‘mpn’ and ‘gtin’
- ‘gtin’ and ‘brand’
- ‘brand’ Only
Correct answer: C
Question 9
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- Understand which creatives perform best in the “Ads” tab
- Segment performance by various shopping views in the “Dimensions” tab
- See query-level product performance in the “Keywords” tab
- Check impressions for each product in Merchant Center
Correct answer: B
Question 10
Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
- Include the word “antique” in the titles of all products
- Leave all unique product identifiers blank
- Use the exemption attribute ‘identifier exists’
- Add ‘unique’ to the ‘brand’ attribute
Correct answer: C
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