Download Certified Expert.Certified-Expert.TestKing.2020-03-18.44q.vcex

ProfExam Suite - Black Friday
Vendor: Marketo
Exam Code: Certified-Expert
Exam Name: Certified Expert
Date: Mar 18, 2020
File Size: 696 KB
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Demo Questions

Question 1
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. 
Given the screenshot:
  
In which component of the Control Panel will the schedule for the email be set?
  1. Add A/B Test
  2. Schedule
  3. New Email
  4. Edit Smart List
Correct answer: C
Explanation:
Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
Question 2
On a People Performance report, how is timeframe restricted?
  1. Date of Activity
  2. Both a and c
  3. Sent Date
  4. Created Date
Correct answer: C
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036
Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036
Question 3
The email marketing manager wants to reset the score for all leads who have been unengaged. 
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
  1. -100
  2. {{System.Reset}}
  3. Reset
  4. = 0
Correct answer: D
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403
Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403
Question 4
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner. 
What is the correct order in the Smart Campaign flow setup?
  1. Send Alert > Wait 30 Minutes > Send Email
  2. Send Email > Wait 30 Minutes > Send Alert
  3. Send Alert > Wait 30 Minutes > Send Alert
  4. Send Email > Wait 30 Minutes > Send Email
Correct answer: B
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response
Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response
Question 5
Where is the setting to enable Progressive Profiling when designing a form found?
  1. Form Settings > Settings
  2. Admin functions
  3. Field Details
  4. Form Settings > Themes
Correct answer: A
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling
Reference: https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling
Question 6
Which feature of Marketo requires an approval segmentation prior to it being functional?
  1. Custom Snippets
  2. Dynamic Content
  3. System Tokens
  4. Program Cloning
Correct answer: B
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content
Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content
Question 7
A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists. 
How should this be done?
  1. Use Mark Input to display the abbreviation while storing the full state
  2. Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings
  3. Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings
  4. Use Mark Input to display the full state value while storing the abbreviation
Correct answer: B
Explanation:
Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298
Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298
Question 8
Which two asset types can be used in an engagement program stream? (Choose two.)
  1. Program
  2. Report
  3. Email
  4. Landing page
  5. Social button
Correct answer: AC
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs
Question 9
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
  1. System tokens
  2. Smart lists
  3. An approved snippet
  4. An approved segmentation
Correct answer: C
Question 10
Which type of leads will receive a non-operational email?
  1. Marketable leads
  2. Marketing suspended leads
  3. Blacklisted leads
  4. Unsubscribed leads
Correct answer: D
Explanation:
Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309
Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309
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