1z0-349: Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.

How do you configure this?

Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
Create a landing page with a custom subscription form.
Upload a single image with all logos to the Company Defaults area.
Create dynamic content and add it to the subscription management page.

Correct answer: D

Explanation:

Reference: https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/pdf/OracleEloqua_Emails_UserGuide.pdf

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed-Loop Reporting is not interrupted.

Which set of changes is necessary in Eloqua?

Temporarily disable the Get Opportunities auto-synch.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Disable the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable the Get Opportunities auto-synch.
Disable the Old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly ads they appear in CRM.

Correct answer: D

You have set up a Campaign Approval workflow for your client, but they inform you that they cannot see the approvals feature in a campaign they are finalizing for launch.

Which two aspects should you ensure?

Check that the campaign is not using External Activities.
Check that the user’s security group has Campaign Approvals enabled.
Verify that the campaign is a Simple Email campaign.
Verify that the campaign is a Multi-Step campaign.
Make sure that all campaigns in the install are deactivated.

Correct answer: AB

What should the domain format be for the inclusion on the Master Exclude list?

@domain1.com
domain1.com
https://www. domain1.com
http://www. domain1.com
www. domain1.com

Correct answer: B

Explanation:

Reference: http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/Administration/Tasks/SettingUpMasterExcludeLists.htm

Your customer has the following campaign requirements:

Display a header image that changes depending on what industry sector the recipient belongs to.
An email that will only be sent to recipients who attended an offline event.
An email that will only be sent to recipients who have a valid phone number.

Which three campaign elements should be used to accomplish this?

A decision element that compares list membership
A decision element that compares contact fields
An email containing dynamic content
A decision element that compares segment membership
An email containing a query string web link

Correct answer: ABD

Explanation:

Reference: http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/ContactSecurity/LabelAssignmentWorkflowCanvas/LabelAssignmentWorkflowCanvasSteps.htm

Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming.

How can this be accomplished?

Configure the tracking script to capture and send the referral data via the elq_x_value method.
The origin of visitors to an Eloqua-enabled landing page is tracked automatically.
Configure a query string parameter on the inbound links and create an update rule to capture the required value.
Configure a query string parameter in Eloqua and include the required value on the inbound links.

Correct answer: D

Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry:

How do you proceed before building and launching the scoring model?

Look at the field dependencies and discuss with the client how each field is being used.
Use the Industry field with “contains” operators to isolate the desired industries.
Look at the field population data and use the field with the highest % population.
Use the Industry –Text field with “contains” operators to isolate the desired industries.

Correct answer: B

Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints.

Which three methods would you suggest to improve the success rate of IP warming?

Reduce amount of complex code in emails.
Review the criteria in the Segment used as the audience for the IP warming campaign.
Increase image-to –text ration in emails.
Remove the unsubscribe link from the footer.
Reduce image-to –text ratio in emails.

Correct answer: ABE

A client wants to set up one subscription page for their consumer brands and another for their enterprise brands. All the emails for both brands use the same three email groups.

How should you configure the subscription management center?

Use two different custom subscription landing pages that both integrate with the existing email groups.
Use a query string to personalize the URL for the subscription landing page.
Select Split Email Group from the drop-down menu under Setup> Email Groups.
Select Create New Subscription Center under Global Subscription Management.

Correct answer: A

How should you configure an external call to work with Custom Object records?

Create an external call and set the datatype to Data Card.
Create an external call and set the datatype to Custom Record.
Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
Create an external call and set the datatype to User.

Correct answer: B

Explanation:

Reference: https://community.oracle.com/thread/3657546

Vendor:	Oracle
Exam Code:	1z0-349
Exam Name:	Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials
Date:	Jan 31, 2019
File Size:	3 MB

Download Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials.1z0-349.PracticeTest.2019-01-31.42q.vcex

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