1z0-349: Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials

Your client wants to change the font of the out-of-the box subscription management page to match the company branding guidelines.

How do you configure this?

Navigation to Setup> Display Formats and choose the desired font from the drop-down list.
Create a custom object to house the font style, then point the subscription page to the object.
Navigate to Setup> Company Defaults and choose the desired font form the drop-down list.
Navigate the Email Groups> Global Subscription Management > Edit& Preview Page.

Correct answer: D

Explanation:

Reference https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/pdf/OracleEloqua_Emails_UserGuide.pdf (p.29 and 30)

IP warming is achieved by ________________.

Slowly increasing the volume of emails to quality contacts
Sending a high volume of emails to valid email addresses
Configuring DKIM for all email domains
Running deliverability reports for every email sent from Eloqua

Correct answer: A

Explanation:

Reference: https://community.oracle.com/docs/DOC-895305

Where can you create or manage security groups?

Settings> Setup> Email Batch Control
Settings> Setup> Users> Groups
Settings> Setup> Email Defaults
Settings> Setup> Security

Correct answer: B

Your client’s Sales team wants to know when their contacts or anyone from their contacts’ domains visits your client’s website.

How should you enable this?

Sales should access web activity in either Engage reports or in Profiler.
A client administrator must enable web alerts in Profiler settings and then configure alerts for each Salesperson in Profiler.
A client administrator must enable web alerts in Profiler settings, and then Sales should configure and manage their own web alerts in Profiler.
Sales should access web activity in Engage reports.

Correct answer: C

Explanation:

Reference: https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/pdf/OracleEloqua_Profiler_UserGuide.pdf

While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page.

How do you configure this?

Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
Create a landing page with a custom subscription form.
Upload a single image with all logos to the Company Defaults area.
Create dynamic content and add it to the subscription management page.

Correct answer: D

Explanation:

Reference: https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/pdf/OracleEloqua_Emails_UserGuide.pdf

Your client is ready to change several of their Opportunity Stages in CRM, and you need to ensure Closed-Loop Reporting is not interrupted.

Which set of changes is necessary in Eloqua?

Temporarily disable the Get Opportunities auto-synch.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Disable the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable the Get Opportunities auto-synch.
Disable the Old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly as they appear in CRM.
Temporarily disable all auto-synchs.
Delete the old Opportunity Stages.
Set the new Opportunity Stages by copying and pasting them exactly ads they appear in CRM.

Correct answer: D

Your customer has the following campaign requirements:

Display a header image that changes depending on what industry sector the recipient belongs to.
An email that will only be sent to recipients who attended an offline event.
An email that will only be sent to recipients who have a valid phone number.

Which three campaign elements should be used to accomplish this?

A decision element that compares list membership
A decision element that compares contact fields
An email containing dynamic content
A decision element that compares segment membership
An email containing a query string web link

Correct answer: ABD

Explanation:

Reference: http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/ContactSecurity/LabelAssignmentWorkflowCanvas/LabelAssignmentWorkflowCanvasSteps.htm

Your customer has content from multiple marketing channels and needs to record the channel from which visitors are coming.

How can this be accomplished?

Configure the tracking script to capture and send the referral data via the elq_x_value method.
The origin of visitors to an Eloqua-enabled landing page is tracked automatically.
Configure a query string parameter on the inbound links and create an update rule to capture the required value.
Configure a query string parameter in Eloqua and include the required value on the inbound links.

Correct answer: D

Your client wants to include Industry in their scoring model. You notice that they have two fields for Industry:

How do you proceed before building and launching the scoring model?

Look at the field dependencies and discuss with the client how each field is being used.
Use the Industry field with “contains” operators to isolate the desired industries.
Look at the field population data and use the field with the highest % population.
Use the Industry –Text field with “contains” operators to isolate the desired industries.

Correct answer: B

Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints.

Which three methods would you suggest to improve the success rate of IP warming?

Reduce amount of complex code in emails.
Review the criteria in the Segment used as the audience for the IP warming campaign.
Increase image-to –text ration in emails.
Remove the unsubscribe link from the footer.
Reduce image-to –text ratio in emails.

Correct answer: ABE

Vendor:	Oracle
Exam Code:	1z0-349
Exam Name:	Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials
Date:	Dec 03, 2018
File Size:	9 MB

Download Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials.1z0-349.PrepAway.2018-12-03.42q.vcex

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