Download Certified Pega Marketing Consultant (CPMC) 74V1.PEGACPMC74V1.Prep4Sure.2019-06-19.29q.tqb

Vendor: Pegasystems
Exam Code: PEGACPMC74V1
Exam Name: Certified Pega Marketing Consultant (CPMC) 74V1
Date: Jun 19, 2019
File Size: 270 KB
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Demo Questions

Question 1
Next-Best-Action is a customer-centric marketing paradigm that balances ______________.
  1. the customer’s needs with the business objectives
  2. growth, retention, service, and risk mitigation
  3. business revenue with margin
  4. relevancy, context, timeliness, and consistency
Correct answer: B
Question 2
In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________. 
  1. in numerical order
  2. in alphabetical order
  3. from top to bottom
  4. in a random order
Correct answer: D
Explanation:
Question 3
The Business Issue-Group hierarchy is used to organize _________________.
  1. decision components
  2. predictive models
  3. customer interactions
  4. propositions
Correct answer: D
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm
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