Download Certified Marketing Cloud Consultant.Certified-Marketing-Cloud-Consultant.VCEplus.2020-04-11.120q.tqb

Vendor: Salesforce
Exam Code: Certified-Marketing-Cloud-Consultant
Exam Name: Certified Marketing Cloud Consultant
Date: Apr 11, 2020
File Size: 681 KB
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Demo Questions

Question 1
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts.
  • The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. 
  • The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
  1. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
  2. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
  3. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
  4. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Correct answer: C
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Question 2
ABC Company wants to automate the sending of shipping notices and a customer survey.
  • Shipping notices will be sent once a day.
  • The shipping file will be placed on the FTP some time after 4:00 p.m.
  • The shipping data will be sorted in the Shipping Notice data extension.
  • A field in the data extension will contain the shipping date.
  • The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
  1. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
  2. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email
  3. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
  4. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Correct answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
Question 3
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
  • Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
  • Contact records will be augmented by relational data tables via Contact Builder. 
  • Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
  1. Data extensions are necessary for Contact Builder.
  2. Data extensions allow for add/update Import File Activity. 
  3. Data extensions can store HTML code as an attribute.
  4. Data extensions support Customer ID to be used as Subscriber Key.
Correct answer: A
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