Download Certified Marketing Cloud Email Specialist.Certified Marketing Cloud Email Specialist.VCEplus.2020-01-31.60q.tqb

Vendor: Salesforce
Exam Code: Certified Marketing Cloud Email Specialist
Exam Name: Certified Marketing Cloud Email Specialist
Date: Jan 31, 2020
File Size: 226 KB
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Demo Questions

Question 1
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
  1. Attribute, Value, Operator, Content
  2. Lists, Value, Operator, Images
  3. Preferences, Value, Operator, Lists
  4. Customers, Value, Operator, Content
Correct answer: A
Question 2
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use.
What creation method should the team use to create the new data extension?
  1. Create from a Filtered Data Extension
  2. Create from Template
  3. Create from Existing
  4. Create from New
Correct answer: C
Question 3
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
  1. Purchase lists from companies that guarantee users have opted in.
  2. Authenticate email sending to distinguish it from spammers.
  3. Purge old or inactive email addresses.
  4. Ensure the spam complaint rate is between 1% and 3%.
  5. Encourage subscribers to add the company's sending domain to their address books.
Correct answer: BCE
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