Download Salesforce Certified Marketing Cloud Consultant.MARKETING-CLOUD-CONSULTANT.PremDumps.2019-05-29.94q.tqb
| Vendor: | Salesforce |
| Exam Code: | MARKETING-CLOUD-CONSULTANT |
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Date: | May 29, 2019 |
| File Size: | 386 KB |
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Demo Questions
Question 1
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
- The email content will highlight new inventory each day.
- A small team will run both their digital marketing operations and their email program.
- A user needs to build, test, and send a daily email in less than an hour.
- Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- How often will the layout of the content in a content area change?
- What is the maximum file size of the images being used?
- What From Name will be used for these emails?
- Will image URLs be available publicly?
- How often will email content be image-only with text overlaying images?
Correct answer: ABD
Question 2
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
- Customers who searched for an item on their website.
- Customers who abandoned a cart on their website.
- Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- Should customers exit the journey when the goal is met?
- How are subscribers identified in your web analytics?
- How many messages should be included in each journey?
- How long after the behavior occurs will a subscriber need to enter a journey?
- Should a single customer exist in multiple journeys at the same time?
Correct answer: BDE
Question 3
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- Use a web-safe font for text that closely matches the brand's custom font.
- Build an email as one image, with all text saved in the brand font.
- Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- Build an email using multiple images, with all text saved in the brand font.
Correct answer: A
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