Download Salesforce Certified Marketing Cloud Consultant.MARKETING-CLOUD-CONSULTANT.TestKing.2020-01-24.60q.vcex

Vendor: Salesforce
Exam Code: MARKETING-CLOUD-CONSULTANT
Exam Name: Salesforce Certified Marketing Cloud Consultant
Date: Jan 24, 2020
File Size: 44 KB
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Demo Questions

Question 1
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m. 
Which automated workflow meets the customers’ requirements?
  1. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  2. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  3. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
  4. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
Correct answer: C
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Question 2
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
  1. The interaction has an A/B/n split, and the contact does not meet the criteria.
  2. The interaction allows re-entry only after exiting, and the contact already exists.
  3. The contact falls below the High Water Mark.
  4. The contact did not meet the entry criteria.
  5. The entry event was not fired via Automation Studio.
Correct answer: BCD
Question 3
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.  
Which automation workflow will accomplish this?
  1. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
  2. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
  3. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
  4. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
Correct answer: C
Explanation:
First Query and then data extract. Since Time is fixed so Scheduled Automation.
First Query and then data extract. Since Time is fixed so Scheduled Automation.
Question 4
ABC Company has to import a file that will be different every time.  
What method should be used?
  1. Add Only
  2. Update Only
  3. Overwrite
  4. Add/Update
Correct answer: C
Explanation:
In overwrite everything is changed. Removed and then added.
In overwrite everything is changed. Removed and then added.
Question 5
ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.  
What action should ABC Company take?
  1. Create and send an apology email that includes a discount for a future purchase to all customers.
  2. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  3. Import a file of logged-in customers into ABC Company’s existing abandoned cart journey in Journey builder.
  4. Create a user-initiated message to logged-in customers to send once the website is restarted
Correct answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
Question 6
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.  
How should the consultant meet this requirement?
  1. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
  2. Create data validation rules for the integrated user in Sales Cloud.
  3. Create a Salesforce Data Extension for the user to select during a Guided Send.
  4. Add custom links to the page layouts in Marketing Cloud.
Correct answer: C
Question 7
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.  
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
  1. An automation that queries the Complaint data view.
  2. An automation that queries the Unsubscribe data view.
  3. An automation that generates the Complaint Tracking Extract.
  4. An automation that generates the Unsubscribe Event Extract.
Correct answer: A
Question 8
A retail company's database of record resides at a third party company that also keeps track of purchase history.  
  • That database only updates once a day where new records can be created and merged.  
  • The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.  
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.  
What key issue should be addressed? (Choose three.)
  1. How will Marketing Cloud and the database sync up?
  2. What will be used as Subscriber Key?
  3. Will the company need a custom preference center?
  4. What publication lists will be used?
  5. Will new users have an "Email ID"?
Correct answer: ACD
Explanation:
No Need to worry about Subscriber key and Email ID.
No Need to worry about Subscriber key and Email ID.
Question 9
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
  1. Supplemental data for an interaction in Journey Builder.
  2. One-to-Many Relationship to the Contact Record.
  3. Data for both Email and MobileConnect sends.
  4. Database of record other than All Subscribers.
Correct answer: D
Question 10
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.  
What solution will decrease manual workloads on the team and will improve their customers experience?
  1. A user-initiated message to send an email to customers who made a purchase daily.
  2. A triggered message to send an email as soon as a customer completes a purchase.
  3. A scheduled automation to send emails to customers who made a purchase daily.
  4. A triggered automation to send emails to customers who have made a purchase.
Correct answer: B
Explanation:
Transactional message (Order confirmation) requires triggered message.
Transactional message (Order confirmation) requires triggered message.
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