Download Salesforce Certified Marketing Cloud Consultant.MARKETING-CLOUD-CONSULTANT.ExamTopics.2026-07-17.103q.vcex

Vendor: Salesforce
Exam Code: MARKETING-CLOUD-CONSULTANT
Exam Name: Salesforce Certified Marketing Cloud Consultant
Date: Jul 17, 2026
File Size: 922 KB
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Demo Questions

Question 1
A customer needs to import data from an SFTP site. The customer wants to:
  • Segment the contents of the file and then send emails.
  • Transfer the file to the SFTP site at various times daily.
  • Send to data extensions.
What sequence of automation activities should meet these requirements?
  1. File Drop: Import File > Group Refresh > Send Email(s)
  2. Scheduled: Import File > SQL Query(s) > Send Email(s)
  3. File Drop: Import File > SQL Query(s) > Send Email(s)
  4. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Correct answer: C
Question 2
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
  1. HTML
  2. SSJS
  3. AMPscript
  4. SQL
Correct answer: C
Question 3
A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
  1. Newly registered users will create additional Contacts in Marketing Cloud.
  2. Existing users will create additional Contacts in Marketing Cloud.
  3. All mobile app users will create additional Contacts in Marketing Cloud.
  4. User device data is unavailable in Contact Builder for up to 24 hours.
Correct answer: D
Question 4
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made? (Choose two.)
  1. The directory can contain no more than five file triggers.
  2. The directory used by the file trigger should be inside the import directory.
  3. They may utilize their own FTP site as long as it supports SFTP.
  4. The directory is unable to be used by another File Drop Automation.
Correct answer: B, D
Explanation:
Reference:https://help.salesforce.com/articleView?id=sf.mc_as_triggered_automations.htm&type=5
Reference:
https://help.salesforce.com/articleView?id=sf.mc_as_triggered_automations.htm&type=5
Question 5
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
  1. TransformJSON() AMPscript Function
  2. ParseJSON content block within Content Builder
  3. BuildRowSetFromJSON() AMPscript Function
  4. SSJS platform function ParseJSON
Correct answer: D
Explanation:
Reference:https://salesforce.stackexchange.com/questions/34945/can-ampscript-parse-json
Reference:
https://salesforce.stackexchange.com/questions/34945/can-ampscript-parse-json
Question 6
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
  1. Use a query activity to populate the auto-suppression
  2. Use Einstein Segment Recommendations
  3. Use an import activity to import a file from the SFTP
  4. Use the Import Wizard in Automation Studio
Correct answer: C
Question 7
A B2B customer notices they have a large number of subscribers marked as `˜Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to `˜Active'?
  1. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
  2. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  3. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
  4. Subscribers with a status of 'Held' should be re-enabled by contacting support.
Correct answer: C
Question 8
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)
  1. A form hosted on the company website that fires the entry event via SOAP API.
  2. A form hosted on the company website that fires the entry event via REST API.
  3. A SmartCapture form hosted in CloudPages that updates a Profile attribute.
  4. A SmartCapture form hosted in CloudPage that populates the entry source.
Correct answer: B, D
Question 9
Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.
Without writing an APEX trigger, what should the consultant use to meet this requirement?
  1. Salesforce Triggered Send
  2. Transactional Messaging API
  3. Salesforce Report Import
  4. Journey Builder & Automation Studio
Correct answer: B
Question 10
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
  1. Report is saved in Standard Salesforce folder.
  2. Email Address column is included in the report used for sending.
  3. Required profile attributes are properly mapped.
  4. Sendable data extension is saved in the Salesforce Data Extensions folder.
Correct answer: D
Question 11
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended?
  1. Push each new record into Marketing Cloud via Platform Event API on form submit.
  2. Create this as a Journey Data Source via Journey Builder.
  3. Recreate this external web form inside Marketing Cloud.
  4. Perform a daily bulk export to SFTP for import via Automation.
Correct answer: C
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