Download Build and Analyze Customer Journeys using Marketing Cloud.MKT-101.Pass4Success.2026-10-06.86q.tqb

Vendor: Salesforce
Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Date: Oct 06, 2026
File Size: 314 KB
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Demo Questions

Question 1
A healthcare company imports its patient portal registrations at the parent level business unit (BU). Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
  1. After the file import, use the transfer file activity to move data into data extensions in child BUS.
  2. Create automations that import the data directly into the child BUs to bypass the parent level BU.
  3. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
Correct answer: C
Question 2
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
  1. Use the complaint exclusion list on future sends.
  2. Add the subscriber to the auto-suppression list.
  3. Delete the subscriber from All Subscribers
Correct answer: B
Question 3
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
  1. Create folders in My Tracking and select where to send results when sending an email.
  2. Give emails unique names so they are easier to find in the tracking sends tab.
  3. Remove old tracking results on a regular basis to declutter the results list.
Correct answer: A
Question 4
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
  1. Unshare the email.
  2. Withdraw email approval.
  3. Cancel send using email.
Correct answer: B
Question 5
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?
  1. Use Delayed Delivery
  2. Segment email sends by domain.
  3. Configure Send Throttling.
Correct answer: C
Question 6
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
  1. Total Opens measure
  2. _Open data view
  3. Tracking Data Extract
Correct answer: B
Question 7
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
  1. Einstein Copy Insights
  2. Einstein Email Recommendations
  3. Einstein Messaging Insights
Correct answer: C
Question 8
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
  1. A/B Testing
  2. Path Optimizer
  3. Einstain Engagement Activities
Correct answer: B
Question 9
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
  1. Add an Auto-Suppression list to the defaultsender profile.
  2. Configure Auto-Suppression list for the Commercial classification.
  3. Add subscribers to the Account opt-out list.
Correct answer: B
Question 10
The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
  1. Define a goal for each journey.
  2. Review opensand clicks activity summaries.
  3. Export the journey email analytics
Correct answer: A
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